In this case study, I perform data analysis for Bellabeat, a high-tech manufacturer of health-focused products for women. I analyze smart device data to gain insight into how consumers are using their smart devices. The analysis is set to help guide future marketing strategies of bellabeat.

Bell.pdf

Data Set Information

FitBit Fitness Tracker Data is stored in 18 CSV Microsoft Excel files. To better understand these files and what they contain I downloaded them to my computer and opened them in Excel. The data format is long and structured. These are the files:

• dailyActivity_merged.csv
• dailyCalories_merged.csv
• dailyIntensities_merged.csv
• dailySteps_merged.csv
• heartrate_seconds_merged.csv
• hourlyCalories_merged.csv
• hourlyIntensities_merged.csv
• hourlySteps_merged.csv
• minuteCaloriesNarrow_merged.csv
• minuteCaloriesWide_merged.csv
• minuteIntensitiesNarrow_merged.csv
• minuteIntensitiesWide_merged.csv
• minuteMETsNarrow_merged.csv